Consumer behaviour Essay Example | Topics and Well Written Essays - 5000 words

Consumer behaviour - Essay Exampleefines what constitutes marketing, explores the dynamics of consumer motivation, and then links these conceptions with consumer behaviour, using relevant examples, to understand how marketers respond to consumer behaviours and serve to influence them. Personal self-reflections by the researcher involving two consumption scenarios, with contract on the Tu clothing line by Sainsburys and the smartphone company, Blackberry, be explored in order to justify or refute theories of motivation, consumer behaviour and marketing that are investigated in the reports review of literature. The explorations of theory versus real-world experiences in consumer behaviour and marketing underpin a relevant discussion about the relevancy of conglomerate motivational and behavioural models.By evaluating theory and then applying it to real-life consumption decisions, it provides a framework by which to critique various theoretical models or provide ample support for the ir viability and relevancy in what drives consumption decision-making. Exploration of collateral research underpins the investigation of primary research reflection and establishes a conceptual framework of best coiffure for todays marketers that are marketing products to consumers fitting my personal target market profile.Marketing is a set of activities within an organisation that attempt to communicate a product or services value to potential or existing customers, with the intention of ensuring sales of these goods or services. Marketing is a serial publication of different processes which assist in satisfying the needs of important target customers that effective describe the benefits that customers leave behind receive by selecting one companys products over a competitor (Kotler and Keller 2009). There are many techniques involved in an organisations marketing process, including selection of desirable target markets done segmentation and analyses of consumers and other mar ket conditions. A firm must understand consumer